Communication is a matter of targeting well

That´s what journalists are trained to do. They are used to filtering information and getting to the point. That´s what this workshop is all about: What to say to whom in the most concise way.

Content

• Goals and means of communiation
• Stumbling stones
• Structure of news and project descriptions
• What evokes interest?

Objective

• to communicate effectively and in a targeted manner
• to become aware of stumbling stones of communication
• and not the least to realize that "Getting to the point means different things to different people."

For whom?

• international companies operating in Germany
• persons with the responsibility to communicate: managers, staff of HR/ PR departments