pfiff - pressefrauen in frankfurt

To the point

How to get your messages across

Communication is a matter of targeting well

That´s what journalists are trained to do. They are used to filtering information and getting to the point. That´s what this workshop is all about: What to say to whom in the most concise way.


  • Goals and means of communiation
  • Stumbling stones
  • Structure of news and project descriptions
  • What evokes interest?


  • to communicate effectively and in a targeted manner
  • to become aware of stumbling stones of communication
  • and not the least to realize that "Getting to the point means different things to different people."

For whom?

  • international companies operating in Germany
  • persons with the responsibility to communicate: managers, staff of HR/ PR departments